How to Get Consistent Flow of Home Improvement Contractor Leads

Millions of construction-related businesses operate in the US. The only edge most businesses have over the other is the kind of advertising they use. Although the quality of the services provided by the businesses may also vary, few people can compare firsthand experiences among them. Overtime, advertising has become a really important means for the businesses to grow and home improvement contractor leads are no exception to it. In order to receive consistent flow of home improvement contractor leads, one must advertise. Contractors adopt various advertising models to receive contractor leads.

Determining a “Good” Source of Lead

Before explaining the various models of advertisement, first understand the parameters on which one should judge the various models.

1. Amount of Leads – Does the particular advertising model help you get a consistent and large number of leads? If not, then it is not a good advertising model.

2. Quality of Leads – Are the leads provided by the source useful or are they irrelevant? It is important to determine this in the initial period.

3. Cost Effectiveness – Is getting the leads from your source a burden for your business or are you easily able to manage it?

Search Engine Optimization

One of the most effective and recently developed ways of getting consistent flow of leads for your business is through search engine optimization (SEO). It helps you interact with people all around the world and is very cost-effective.

SEO marketing refers to advertising the website online using certain keywords. When you use a search engine such as Google, Yahoo!, Bing, etc., the displayed results are based on those search words. An algorithm used by the These results are shown because of an algorithm used by the search engines to display the results. Some share of the algorithm also focuses on the keywords entered by the website owners while advertising it online.

With SEO marketing, you can be sure to generate a lot of traffic on your website. But there are certain factors that one needs to remember while opting for this method of marketing. First, in order to generate traffic on your website, you need to keep it active. This means you need to post articles relating to your business on your website. Among all the search engines, Google is undoubtedly the most popular one and its algorithms usually give higher ranking to the websites that are active. Second, it is important to note that the website should be user-friendly as well as mobile friendly. According to Google, if your website is mobile friendly, it will gain a higher ranking.

Other Methods

Before technology became so advanced, people advertised mostly through print and televised media. These methods are still very popular among various businesses, but they are more expensive. So if you do not have a large enough budget, you cannot advertise in newspapers or on television. This would mean you won’t be able to obtain continuous lead.

Hence, SEO is not just a much more advanced and easy way to get continuous flow of home improvement construction leads, but it is also very cost-effective and less time-consuming. It’s no wonder this method has grown profoundly in the past decade.

Garden Furniture Sale

An often overlooked approach to increasing your living space is to rework your outdoor areas. With a little bit of effort and some key purchases you can get more out of your home and your money by getting some key garden items than by building an extension or moving to a bigger house.

An essential feature to reinvigorating the outdoors at home is garden furniture. Almost every year garden centres and home improvement stores have sales in the early months of the year. By getting in there early you can save a lot of money and give your back garden an affordable makeover that will turn it into an extension of your living space.

Check with your local stores to see if they are running a garden furniture sale in your area in January – March. If they are then you will no doubt find significant price reductions, meaning you may be able to afford more then than if you leave it until later in the year.

The benefits are then twofold: you can buy better, more solid furniture that will last much longer than more inexpensive furnishings do. Additionally, sales can mean that you can obtain more furniture for the money you’ve spent as well.

Whether you’re looking for a two-seat bistro set for an intimate dinner on the patio or a gazebo pavilion complete with chairs and table where you can host the whole family, sales are a great opportunity to purchase top-quality lawn furniture at affordable prices.

A gazebo can give you extra space throughout the year and for the spring and summer months a furniture set, picnic table or hammock can totally change the way you view and enjoy your garden.

To get more from your home and more for your money, find a garden furniture sale and invest in some quality furniture that will turn your back garden into a place you can eat, relax and play more easily.

5 Tips for Starting a Home Staging Business

With the increase in home sales thanks to the improving economy, there is an increased need for home staging businesses. Real estate agents as well as current homeowners who want to sell their homes quickly have realized the importance of having a professional do the furniture staging. Staging allows the potential homebuyer to see just what the home holds in terms of potential. If you have wanted to get into the home staging business, here are a few tips to get you started.

1. Know your market. Each market in the country is a little different. Some places have higher home values than others. Some markets also have different “tastes” if you will – for instance, country cute would seem out of place in New York City. Conversely, the urban cool grey tones of New York would look odd in a country home in North Carolina. A good staging professional will be able to stage a home perfectly for the market.

2. Know the home. Any remodels that were completed should be highlighted when staging. All of that work that was done to improve the house needs to be shown off! Staging can be done with lighting and special furnishings that draw attention to the remodels. This is different than redecorating the home – you are there to enhance the house.

3. Be prepared with knowledge, mainly of what is current in terms of decorating trends. Many people are quite current on trends thanks to the prevalence of home improvement websites and social media sites like Pinterest. There are some classes you can take that will help you keep current. You should also be prepared to know your own limitations – are you able to move the furniture yourself, or will you need to bring in a helper? It also takes knowing your own personality. When you let your skills shine through, that confidence will be irresistible to your clients.

4. Do some research on how to run a business. You are, after all, running your own full business, and while most of your time will be spent doing what you love – staging – you will also have to keep financial records, file any appropriate registration paperwork, and manage the income you will be bringing in. There are community college classes you can take that will help equip you better to handle the nuts and bolts of the business.

5. Be strong. You might have some very opinionated homeowners who will resist your suggestions. Just remember they will be blind to their own decorations and clutter. They need you because you can be unbiased and help them arrange the furniture in the rooms in the most appealing way. Ether the homeowner or his or her agent recognized the need for a home stager to come in and help. They want your designing expertise and ability, whether they admit it or not.

When you get all of the pieces put together and you start your home staging business, you’ll find that you have created a very rewarding company that will be fulfilling for you and of great service to your clients. Best of luck!

5 Secretes To Success With Your Home Based Business

Running a home based business can be one of the most challenging things you can take on. The success you have with it will rely solely on the effort and hard work you put into it. In the beginning it is very time consuming and can involve learning new skills you may not have previously had. Holding tight to an entrepreneurial mindset can be one of your best assets. There is no magic formula here and it certainly isn’t rocket science but, following these 5 tips will help you greatly improve your business and put you on the right track to succeed.

1. Work Harder On Yourself Than You Do Your Business

Most people starting out in home business have had previous jobs or careers. Transitioning into this new role is a big change that we always hope is for the better. What you have to remember now is that YOU are your business. People buy into your leadership before they buy into anything else. Make sure your spending time improving your leadership qualities. There are many great leadership books out there that you can use to help change your mindset. Spend an hour each day working on this while constantly gaining more and more marketing knowledge. You’re working for yourself now and you want others to follow you and do the same.

2. Learn From Top Producers In The Industry

Treat your education like you would if you were getting a masters degree. Get that education from the top producers in your field. Join a community that has a great track record and plenty of those top producers. Listen carefully to their training calls and take detailed notes. Review those notes regularly until you have mastered what you learned. Never think you are too good to stop learning from others. Continuing education is what it’s all about here. There is always something new to learn. So, listen to what top producers say, and do what they do.

3. Treat Your Business Like A Business

If you don’t you’re in for a rude awakening. Treat your business as if it were a million dollar enterprise. If you do, you’ll see it start to pay you like one. Treating it like a hobby will guarantee it pays you like a hobby. You can pretend it is a 250k a year job and you’ll get fired if you aren’t doing your work.

4. Go Big Or Go Home

Seize the opportunity you have in front of you and run with it on the highest level. Don’t start out small and play the “Ill see how it goes” game. You’ll never see the results you desire by doing so and you will ultimately fail. Give yourself something to work for. If you want to ever make and real money and get to where the top producers are you have to position yourself correctly to do so.

5. Attend Every Event Possible

If the company or organization you’re with or thinking about joining has them, make sure your going to them. If they don’t, you might want to think about finding one that does. Marketing events are a great way to meet new people and mingle with those that are successful. The information you will learn at these events is far more than you will ever learn from any conference call or webinar. They are crucial for your success as well as your continuing success. A common saying is that your net worth is determined by your network. Never miss out on an opportunity to learn.

Utilizing the 5 tips listed above will greatly improve your business and over all success. Again, this isn’t rocket science. Staying focused and working hard to achieve what you set out to achieve will help you get there. As you progress and continually improve, you’ll find that the reward is well worth it in the end.